Renewing Your Social Media Campaign in 2011

It’s a brand new year folks and this time of year is all about resolutions. Most of us make resolutions to lose weight, get out of debt, spend more time with friends, etc… How about renewing your Social Media efforts?
If you are a small business owner then this article is for you. Hopefully December was a busy time for you and it’s possible you let your Facebook, Twitter or YouTube pages go a little bit. I can relate. I went on vacation at the beginning of December. I came back with 3 souvenirs…jewelery, a tan and pneumonia with strep throat. Needless to say I didn’t write or post much for a few weeks. So now is the time to get back on the wagon and start connecting.
Post holiday pictures from your Bbc News Instagram Mental Health. Write a blog post on your website about your holidays and what you plan to carry out in 2011. Connect with your customers on your Social Media profiles by asking them about their holidays and their new years resolutions. Create a new fan page special on your Facebook business page giving a discount on an item, room, meal or service. Promote that fan special on your website to drive business to the Facebook page. I can tell you from personal experience that this method works. I work for a small resort and for 10 days of the year, between Thanksgiving and Christmas, we close our restaurant. The resort is on the coast and there are yearly repairs that need to be done. Since that is our slowest time of year, it makes sense to close the restaurant and make the repairs then. We offered a fan special to run just for those 10 days, giving our fans a steep discount on rooms if they stayed during that slow time. We promoted the special on our website and gained over 100 new fans and brought in over $2100 in hotel business. At our slowest time of year! It may seem slight to a larger business, but to a small resort in a rural beach area during the time when most people are staying home to shop or attend parties it’s a big deal.
So resolve to make the most of your Social Media efforts in 2011. Pay attention, connect with fans, offer specials Bbc Sport Instagram or discounts and promote those specials or discounts on your website and 2011 will be a profitable year indeed.

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