Internet Marketing News – Facebook Beats Google In Traffic Wars

Well, it’s official. Facebook has finally beaten Google in the traffic wars. Heck, even Google is now advertising on Facebook, so what does that tell you? For me, it’s all a big ho-hum and I’m going to tell you why. You may or may not agree with what you’re about to read but hopefully, it will give you something to think about.
Okay, so why do I give all this a big ho-hum? Well, to be perfectly honest with you, the fact that Facebook now gets more traffic than Google is meaningless. Why? Because these are two completely different platforms. In fact, Google and Facebook are so far removed from each other that I don’t even understand why people are comparing the two. It’s almost like saying Domino’s Pizza tastes better than La Choy chow mein. So what? They’re two completely different foods. Some people don’t like pizza and some people don’t like Chinese food. And let’s face it, you’re not always in the mood for the same thing.
With Google, you’re primarily talking about a search engine with some marketing and monetization tools such as AdWords and AdSense. You also have Google mail, a keyword tool and some other things. But primarily, people use Google to find things.
Now, with Facebook, people use it primarily to keep in touch with their “friends” and play games. FarmVille, for one, is probably one of the most popular games on the Internet. And Facebook has other features that make it a fun place to be. But make no mistake about you want to find a cure for acne, you’re not going to Facebook. You’re going to Google.
It’s apples and oranges folks. Okay, yes, I know…Facebook also offers advertising to marketers just like Google does. And while this does give them something in common, you have to understand that the people you are reaching at both places are different.
At Google, using AdWords, or just relying on certain keyword searches in the organic listings, you’re actually reaching people who are specifically looking for your product or service. It is finely targeted. With Facebook, while this is some keyword targeting, for the most part, the people you are reaching may or may not be interested in what you have to offer. Aside from that, most people at Facebook, because it isn’t a search engine, are more interested in chatting with their friends or playing games. Most people won’t even NOTICE your ads.
So to compare Facebook to Google, from an Internet marketer’s standpoint, is pointless. But I’m sure the arguments will continue and marketers will go flocking to Facebook to hawk their wares in the hope that this massive audience will make them oodles of money.
One can only Business Management Hourly Pay hope.
To YOUR Success,
Steven Wagenheim Business Management School

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