How To Use RSS Feeds In Your Internet Marketing Campaigns

RSS feeds are really very simple. Depending on who you ask RSS stands for Really Simple Syndication or Rich Site Summary. A rose is still a rose. This rose has a very definite place in a well constructed internet marketing campaign.

In basic terms, they are text files that, when submitted to feed directories, allow subscribers to see your content in a very short time. Often 30 minutes or less. Almost faster than a speeding bullet.

What that means in more traditional media terms, is that if you use RSS feeds you are syndicating your content and links in real time. For example, think about your favorite comic strip that appears regularly in the Sunday funnies. Doonesbury, Dilbert, Charlie Brown are all syndicated. RSS is syndication on the web.

Unlike the cartoonists, RSS feed is not likely to offer you a strong earnings stream. But it can facilitate building an earnings stream which is why it’s so important to internet marketers to know about and use properly.

How does RSS work? If you’ve recently published an article or a new blog entry and you want to increase its viewings, RSS is the way to go.

You can list the article or blog as an ‘item’ in your RSS file and it will instantly be transported to RSS readers or subscribers. RSS allows readers to easily add your links to your content within their own articles, blog or web pages.

RSS subscribers don’t have to keep revisiting a favorite website or blog to see what the latest additions are. If subscribed to a particular feed, it is updated quickly with the most recent postings and immediately notifies the subscribers, through the mechanism techies refer to as a ‘feed reader.’

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Perhaps you’ve noticed text or image buttons inviting Entrepreneurship Articles your to ‘subscribe via RSS. Here’s how you do it:

Download a News Aggregator/RSS Reader. A news aggregator or RSS reader is a downloadable software app that accumulates and displays new headlines and summaries from the sources you’ve selected.

Identify the web address (url) of the RSS feed that you want to subscribe to.

Install or download the news aggregator or RSS reader.

Type in the name of the source who want update notifications about. This is most commonly done through the ‘add feed’ icon.

Set the interval or time period for periodic updates. For example, do you want daily or weekly updates?

Once the designated site has new content, you will be notified.

Using RSS feed is a great way to generate a growing subscriber list for your blog.

Of course, none of this is important if the Business Finance Course Syllabus content doesn’t attract reader attention.

Once it does, the RSS feed can keep bringing ’em back. That’s how you can start to create a buzz about your product or service for your internet marketing campaign. Go forth and feed!